I spent several years working in marketing. In the early days, one of the things my agency focused on was how people naturally organize themselves into groups. At the time, we called them “clusters.” Other agencies called them segments. Eventually, the word “community” became the preferred label. The idea was straightforward. Use data — mostly demographics — to identify groups of people with shared characteristics. It made marketing more efficient and, ideally, more personal.

You can pick where you want to go or when you want to go—but often not both. Sailors pretty commonly use this saying. The truth is, there are a lot of times when you get to pick neither. Winds and waves kept REIMAGINED around Antigua for almost a month. But when a small window finally opened, the destination was clear. Montserrat. It was (and still is) a British Overseas Territory—similar in status to St Helena. Just 27 nm from the west coast of Antigua sits Montserrat, an is