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Stuck in the Middle
Sometimes we find ourselves stuck in the middle — between two opinions, two extremes, or two possible paths forward. Most of us have been there. And sometimes those situations overlap in ways we don't immediately recognize. For me, Dominica represents what it means to be stuck in the middle. Five years ago, I couldn't have picked Dominica out on a map. I knew it was somewhere in the Caribbean — and that was about it. Sailing north, REIMAGINED stopped in the northern part of t
Brad
Jan 202 min read


Which way to the..... Bequia!?!?!
This year, I spent a fair amount of time exploring the Grenadines. For people who are aware of the Grenadines, it is often known as a place where the very rich and famous hang out. Mustique, long known for celebs and royals. Up-and-coming Canouan battling to steal some of Mustique's mystique. And of course Tobago Key. Often cited as a must-go for snorkeling and diving. All wrapped up in a season of Below Deck filmed in this area last year. They are hard islands to get to unle
Brad
Dec 18, 20252 min read


Decommissioning and recommissioning
There is a process with boats. Most boats in the Caribbean seek shelter for hurricane season. Most of the time, this involves putting your boat on land, on stands in a boatyard. The yard I kept REIMAGINED at last year had over 400 boats. The prep process for it is interesting. On the way out, called decommissioning —your mission is to clean the boat, remove everything, take systems apart (like fresh water wash the air conditioners), wipe things down, and store everything. It
Brad
Dec 2, 20252 min read


Management and Leadership.?!?
About five months ago, REIMAGINED came out of the water for hurricane season. She spent the summer sitting in the yard on some sketchy-looking, homemade stands that somehow did the job. It was my first time captaining a 53-foot catamaran — 17.5 tons of fibreglass — into a tight little dock to have her hauled out. Let’s say, it was a moment. As I looked back on last year, I realized my sailing season was a mix of wins and wipeouts. Plenty of lessons. I managed my way through i
Brad
Nov 9, 20252 min read


Global shipping and same-day delivery
Fuel is one of the essential considerations when building a boat. Modern catamarans will (for now) all have diesel. It runs your main two...
Brad
Jun 9, 20253 min read


A country named after a woman
If you spend some material time in St Lucia, someone will eventually tell you that St Lucia is the only country in the world named after...
Brad
May 15, 20252 min read


A great strategy is about rearranging dots
I spent a long time in the marketing space. And several years as a strategist. One catchphrase you always hear is, “Great strategy is...
Brad
Apr 22, 20252 min read


The Cayman Islands Tariff
One question I often get is why your boat is registered in the Cayman Islands (C.I.). This is a decision that a new boat owner needs to...
Brad
Apr 5, 20253 min read


The best defence is an optimist offense
As I continue to make my way slowly north, I realize that the journey is the point, not the destination. I have lots of time to reflect...
Brad
Mar 26, 20252 min read


The resilience it takes to start again
As we left Grenada behind sailing north, we stopped at Union Island. One of the things about sailing is that you are constantly checking...
Brad
Mar 13, 20252 min read


Getting out of the marina is the hardest step.
People who own boats have a saying: Getting out of the marina is the hardest step. When your boat is in a marina, there is always one...
Brad
Mar 3, 20253 min read


Happy Independence Day, Grenada!
I returned to Grenada this week to oversee the final repairs. The list of items needing fixing was over 20, with five or six being...
Brad
Feb 3, 20252 min read


There are only a few….
People in someone's life who would rally for them without a question. Let me take you back to three and a half years ago. My brother...
Brad
Jan 10, 20252 min read


The facts, just the facts.
35 days. With leg three over and leg 4 looming, I thought it might be interesting to share some basic facts about the sail. REIMAGINED is...
Brad
Jan 7, 20252 min read


The loadstar.....
Grenada has been our leg three loadstar. The last day began about 85nm outside of Grenada. As we rounded Tobago, the northern island of...
Brad
Jan 5, 20252 min read


The anticipation of the end...
We are now within legit striking distance of the end of leg 3. By the time we round into the marina, we will have covered (to be...
Brad
Jan 3, 20252 min read


Alone in the universe …. With tuna
Early in the trip, I spoke about being on night watch without a moon. The way this trip unfolded, it began and will end with the new moon...
Brad
Jan 2, 20252 min read


A long time ago, it was in a galaxy far, far away…
A tropical depression is spinning in the North Atlantic Ocean. A few days ago, we graduated from the South Atlantic Ocean to the plain...
Brad
Dec 31, 20242 min read


Amazon delivery: birds on a wire
The last 24 hours have been interesting. After reaching Brazil’s mainland coast, we have been tracking the coast along the continental...
Brad
Dec 30, 20242 min read


Is the juice worth the…
Today, it rained. I know! All day, it was cloudy and rainy. I had this idea that this trip would be epic: sun, big blue skies, and killer...
Brad
Dec 30, 20242 min read
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